{"id":343242,"date":"2015-07-29T13:15:24","date_gmt":"2015-07-29T11:15:24","guid":{"rendered":"http:\/\/demo.elated-themes.com\/moose7\/?page_id=343242"},"modified":"2016-02-16T21:02:50","modified_gmt":"2016-02-16T20:02:50","slug":"kreativer-prozess","status":"publish","type":"page","link":"https:\/\/www.schnedlundpartner.com\/?page_id=343242","title":{"rendered":"Kreativer-Prozess"},"content":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; padding_top=&#8221;80&#8243; padding_bottom=&#8221;36&#8243; box_shadow_on_row=&#8221;no&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;][vc_text_separator title=&#8221;Schnedl &amp; Partner&#8221; text_in_box=&#8221;no&#8221; text_position=&#8221;left&#8221; box_padding=&#8221;16&#8243; line_color=&#8221;#dadada&#8221; line_width=&#8221;43&#8243; animation=&#8221;animate_width&#8221; line_thickness=&#8221;2&#8243; line_border_style=&#8221;solid&#8221; up=&#8221;36&#8243; down=&#8221;3&#8243; line_dots=&#8221;no&#8221;][vc_column_text]<\/p>\n<h2>Analyse<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243; up_style=&#8221;px&#8221; down=&#8221;0&#8243; down_style=&#8221;px&#8221;][vc_column_text]Untersuchung von Unternehmensprofil bzw. Markenkern, strategischer Ausrichtung, Markt- und Konkurrenzsituation, Zielgruppen und bestehender Kommunikationsstrategie. Ermittlung\u00a0des Selbstverst\u00e4ndnisses (Corporate Identity) durch Interviews, Mitarbeitergespr\u00e4che und Workshops.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;40&#8243; up_style=&#8221;px&#8221; down=&#8221;0&#8243; down_style=&#8221;px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;][vc_text_separator title=&#8221;Schnedl &amp; Partner&#8221; text_in_box=&#8221;no&#8221; text_position=&#8221;left&#8221; box_padding=&#8221;16&#8243; line_color=&#8221;#dadada&#8221; line_width=&#8221;43&#8243; animation=&#8221;animate_width&#8221; line_thickness=&#8221;2&#8243; line_border_style=&#8221;solid&#8221; up=&#8221;36&#8243; down=&#8221;3&#8243; line_dots=&#8221;no&#8221;][vc_column_text]<\/p>\n<h2>Konzeption<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243; up_style=&#8221;px&#8221; down=&#8221;0&#8243; down_style=&#8221;px&#8221;][vc_column_text]Formulierung der Kommunikationsziele, Differenzierung gegen\u00fcber Konkurrenzanbietern und ad\u00e4quate Positionierung des Unternehmens bzw. der Marke im spezifischen Umfeld.\u00a0Entwicklung der Kommunikationsstrategie und der Basisparameter des Erscheinungsbildes (Formensprache, Farbe, Hausschrift, etc.).[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;40&#8243; up_style=&#8221;px&#8221; down=&#8221;0&#8243; down_style=&#8221;px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; background_color=&#8221;#f7f7f7&#8243; padding_top=&#8221;80&#8243; padding_bottom=&#8221;36&#8243; box_shadow_on_row=&#8221;no&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;][vc_text_separator title=&#8221;Schnedl &amp; Partner&#8221; text_in_box=&#8221;no&#8221; text_position=&#8221;left&#8221; box_padding=&#8221;16&#8243; line_color=&#8221;#dadada&#8221; line_width=&#8221;43&#8243; animation=&#8221;animate_width&#8221; line_thickness=&#8221;2&#8243; line_border_style=&#8221;solid&#8221; up=&#8221;36&#8243; down=&#8221;3&#8243; line_dots=&#8221;no&#8221;][vc_column_text]<\/p>\n<h2>Projektierung<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243; up_style=&#8221;px&#8221; down=&#8221;0&#8243; down_style=&#8221;px&#8221;][vc_column_text]Strategische, zeitliche und organisatorische Planung effektiver Kommunikationsma\u00dfnahmen. Abstimmung der Budget- und Produktionsplanung. Festlegung von Milestones.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;40&#8243; up_style=&#8221;px&#8221; down=&#8221;0&#8243; down_style=&#8221;px&#8221;][\/vc_column][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;][vc_text_separator title=&#8221;Schnedl &amp; Partner&#8221; text_in_box=&#8221;no&#8221; text_position=&#8221;left&#8221; box_padding=&#8221;16&#8243; line_color=&#8221;#dadada&#8221; line_width=&#8221;43&#8243; animation=&#8221;animate_width&#8221; line_thickness=&#8221;2&#8243; line_border_style=&#8221;solid&#8221; up=&#8221;36&#8243; down=&#8221;3&#8243; line_dots=&#8221;no&#8221;][vc_column_text]<\/p>\n<h2>Entwurf<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243; up_style=&#8221;px&#8221; down=&#8221;0&#8243; down_style=&#8221;px&#8221;][vc_column_text]Konzeption und Design einzelner Kommunikationsmittel. Pr\u00e4sentation, Abstimmung, Kalkulation der Realisierungskosten.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;40&#8243; up_style=&#8221;px&#8221; down=&#8221;0&#8243; down_style=&#8221;px&#8221;][\/vc_column][\/vc_row][vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; padding_top=&#8221;80&#8243; padding_bottom=&#8221;36&#8243; box_shadow_on_row=&#8221;no&#8221;][vc_column width=&#8221;1\/2&#8243; offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;][vc_text_separator title=&#8221;Schnedl &amp; Partner&#8221; text_in_box=&#8221;no&#8221; text_position=&#8221;left&#8221; box_padding=&#8221;16&#8243; line_color=&#8221;#dadada&#8221; line_width=&#8221;43&#8243; animation=&#8221;animate_width&#8221; line_thickness=&#8221;2&#8243; line_border_style=&#8221;solid&#8221; up=&#8221;36&#8243; down=&#8221;3&#8243; line_dots=&#8221;no&#8221;][vc_column_text]<\/p>\n<h2>Realisierung<\/h2>\n<p>[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243; up_style=&#8221;px&#8221; down=&#8221;0&#8243; down_style=&#8221;px&#8221;][vc_column_text]Umsetzung der Kommunikationsma\u00dfnahmen im Rahmen des neuen Erscheinungsbildes nach Freigabe der Entw\u00fcrfe, Reporting und Auswertung der Kommunikationsma\u00dfnahmen.[\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;40&#8243; up_style=&#8221;px&#8221; down=&#8221;0&#8243; down_style=&#8221;px&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;343828&#8243; img_size=&#8221;full&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; text_align=&#8221;left&#8221; padding_top=&#8221;80&#8243; padding_bottom=&#8221;36&#8243; box_shadow_on_row=&#8221;no&#8221;][vc_column offset=&#8221;vc_col-lg-6 vc_col-md-6&#8243;][vc_text_separator title=&#8221;Schnedl &amp; Partner&#8221; text_in_box=&#8221;no&#8221; text_position=&#8221;left&#8221; box_padding=&#8221;16&#8243; line_color=&#8221;#dadada&#8221; line_width=&#8221;43&#8243; animation=&#8221;animate_width&#8221; line_thickness=&#8221;2&#8243; line_border_style=&#8221;solid&#8221; up=&#8221;36&#8243; down=&#8221;3&#8243; line_dots=&#8221;no&#8221;][vc_column_text] Analyse [\/vc_column_text][vc_separator type=&#8221;transparent&#8221; up=&#8221;20&#8243; up_style=&#8221;px&#8221; down=&#8221;0&#8243; down_style=&#8221;px&#8221;][vc_column_text]Untersuchung von Unternehmensprofil bzw. Markenkern, strategischer Ausrichtung, Markt- und Konkurrenzsituation, Zielgruppen und bestehender Kommunikationsstrategie. 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